You can approach strategy in one of two ways: focus on your product and try

Putting Customer Needs at the Core of Your Strategy

Anyone who receives a product or service from you is considered a customer or client.

Customer Needs vs Gets

Customer satisfaction is a crucial factor in determining whether a business thrives or faces bankruptcy,

How the Kano Model Relates to Customer Satisfaction

"I don’t own a business, nor do I work in marketing or sales, so why

4 Levels of Customer Expectations