You can approach strategy in one of two ways: focus on your product and try

Putting Customer Needs at the Core of Your Strategy

Anyone who receives a product or service from you is considered a customer or client.

Customer Needs vs Gets

Freedom without respect for boundaries is IRRESPONSIBLE. When those boundaries are crossed, consequences follow —

Freedom With Responsibility Honors Limits

Customer satisfaction is a crucial factor in determining whether a business thrives or faces bankruptcy,

How the Kano Model Relates to Customer Satisfaction

Strategic thinking is essential in every context. Whether you're a sole proprietor, manage a business

Strategic Thinking is Crucial at Every Level

The Results AND Relating principle offers a straightforward, impactful, and holistic approach to leadership. Its

Mastering Leadership with the Results AND Relating Principle